Invite-only beta
Stop reviewing your spending. Start changing it.
Egodi is an AI money coach for couples - built on the nudge research, delivered by text, and measured against your own baseline.
No spam, no sharing your email. Have an invite code? Start here.
How it works
1
Connect your accounts
Both partners link banks and cards through Plaid. Egodi never sees or stores your credentials - and she can’t move money, only talk about it.
2
Approve your budget
Egodi drafts a budget from your last three months of real spending. You two adjust the numbers together - it takes one screen, not one weekend.
3
Get the right text at the right time
Short messages at the moments that shape decisions - before dinner, not after the statement. Rare by design: silence means you’re on pace.
Why it works when dashboards don’t
Just-in-time beats hindsight
In large field experiments, spending summaries changed nothing - but an alert arriving before the decision cut charges by up to a quarter. Egodi texts before dinner is ordered, not after.
Specific beats generic
“Dining is at $212 of your $260 week” outperforms “watch your spending” - in the research, naming the goal roughly doubled the effect. Egodi always names the category and the number.
Measured, not vibes
Every nudge is scored against your own baseline - did spending actually change afterward? Egodi learns what works on your household and quietly drops what doesn’t.
Built for two
Money is the number-one thing couples argue about - and every budgeting app is built for one. Egodi texts you both, celebrates kept promises by name, and raises the awkward thing herself. “Egodi flagged it” goes down a lot easier than “we need to talk.”